Copywriter and messaging strategist translating complex ideas into clear, incisive stories.
Experience
International Flavors & Fragrances
Communications Manager, Copywriting & Brand, Scent
December 2025-Present
•Own Scent voice development across channels
•Manage production of press releases and internal content
•Write product marketing, experiential, and social/digital content
Marcomm Manager, Brand Voice & Activation, The Marketing Lab
January 2024-December 2025
• Shaped a new language identity through updated positioning and marketing assets
• Defined messaging approaches for complex technical concepts
• Produced and rolled out brand voice guidelines across teams
• Developed high-impact concepts for cross-divisional events
Internal Communications Lead, Nourish/Taste
November 2022-January 2024
• Promoted key initiatives and launches through internal campaigns, articles, and newsletters
• Delivered strategic updates through organizational announcements and virtual events
• Edited event copy and social content for brand alignment
Nielsen
Senior Copywriter, July 2017-November 2022
• Drove messaging development for key product campaigns across web, video, and digital channels
• Evolved brand voice while ensuring consistency through two rebrands
• Developed and delivered company-wide brand voice trainings
• Managed copy team member and freelancers
Saks Fifth Avenue
Senior Copywriter, June 2015-July 2017
• Created 90% of weekly editorial landing page and email content
• Conceptualized weekly and quarterly copy campaigns
• Trained copy team members
Copywriter, July 2013-June 2015
• Developed distinctive voice for rebranded Men’s Shop
• Authored digital content across multiple business categories
• Provided specialized copy for digital events, gift guides, and blog posts
• Introduced marketing style guide
Kenneth Cole Productions
E-Commerce Copywriter, January 2012-July 2013
• Wrote copy for all products offered online
• Generated content for blog posts, catalogs, and social media
• Served as product copy advisor for the marketing department
Fashion Institute of Technology
Editorial Assistant, June 2008-December 2011
• Authored e-newsletters, marketing copy, and magazine articles
• Supported strategic communications initiatives
• Ensured grammatical and factual accuracy of all college publications
Vanessa Machir Copy
Lead Writer, June 2008-Present
• Author brand positioning, articles, and web copy for independent clients
• Clients include the Fashion Institute of Technology, the School of Visual Arts, and Super Okay
Education
School of Visual Arts, New York
Master of Professional Studies, Branding, Summer 2016
Georgetown University, Washington, DC
Bachelor of Arts, English, Spring 2006
Skills
Proficient in Microsoft Office programs, Chicago Manual of Style, and AP Style
Working knowledge of Spanish
Activities
Participant, Remote Year Pachamama, January-June 2019
Teaching Assistant, SVA MPSB, Spring 2017 Honors Project: Performance Space New York