Writer and strategist seeking to translate truths into incisive stories.
Experience
International Flavors & Fragrances
Internal Communications Lead, November 2022-Present
• Promote our products and people through the intranet, newsletters, and more
• Broadcast essential business updates by producing Town Halls and organizational announcements
• Write and edit blog posts, press releases, marketing emails, and social media posts
• Inspire innovation and a connected culture with new initiatives
Nielsen
Senior Copywriter, July 2017-November 2022
•Crafted campaigns, web copy, scripts, and more to promote key products/initiatives
•Developed and present company-wide brand voice training
•Ensured brand voice consistency by consulting on internal and external projects
•Managed copy team member and freelancers
Vanessa Machir Copy
Lead Writer, June 2008-Present
• Author brand positioning, articles, web copy, and more
• Current clients include the Fashion Institute of Technology and the School of Visual Arts
Saks Fifth Avenue
Senior Copywriter, June 2015-July 2017
• Created 90 percent of weekly editorial landing page and email content
• Elevated user experience through strategic content analysis
• Conceptualized weekly and quarterly copy campaigns
• Trained copy team members
Saks Fifth Avenue
Copywriter, July 2013-June 2015
• Authored digital content across multiple business categories
• Developed distinctive voice for rebranded Men’s Shop
• Provided specialized copy for digital events, gift guides, and blog posts
• Introduced marketing style guide
Kenneth Cole Productions
E-Commerce Copywriter, January 2012-July 2013
• Wrote copy for all products offered online
• Generated content for blog posts, catalogs, and social media
• Served as product copy advisor for marketing department
Fashion Institute of Technology
Editorial Assistant, June 2008-December 2011
• Authored e-newsletters, marketing copy, and magazine articles
• Supported strategic communications initiatives
• Ensured grammatical and factual accuracy of all college publications
Education
School of Visual Arts, New York
Master of Professional Studies, Branding, Summer 2016
Georgetown University, Washington, DC
Bachelor of Arts, English, Spring 2006
Skills
Proficient in Microsoft Office programs, Chicago Manual of Style, and AP Style
Working knowledge of Spanish
Activities
Participant, Remote Year Pachamama, January-June 2019
Teaching Assistant, SVA MPSB, Spring 2017 Honors Project: Performance Space New York